My “Why” Behind The B Werd

Linking my tie-dye favorites here!

For some time now I’ve been wanting to get back to pouring into my baby, The B Werd. This blog was the first thing I’d ever created for myself from the ground up. I watered it and poured into it for so long before anything ever grew from it. Five years have past and so much has sprouted from my consistency with my blog and brand. That’s something I’ll never take for granted, and something I don’t want to lose.

If any of you have purchased my Brand Beginnings Workbook, the first assignment that I task you with is determining your “why”. It is such a crucial step in determining why you’re building something and why you continue to cultivate it over and over again. Seeing as I want to get back to building, I also have to get back to my “why”. To remind myself, I’m sharing the story of my “why” behind The B Werd once more, in hopes that it sparks something in me, as well as you to go after the things placed in our hearts.

I’ve always loved writing and considered myself a pretty good writer all throughout school. After I’d graduated from college in 2013, I quickly landed a job at my current firm just six weeks later. Life after college was a major shift in tempo for me. I worked full-time all throughout college, took on 15 hours each semester and had an internship my last year of school sprinkled into that mix. I wasn’t used to having free time and quite frankly, wasn’t mature enough to recognize free time as a blessing because I’d always had to stay busy with work and responsibilities and I equated that to working hard. A year into going to work, coming home, going to work, and coming home – I needed more.

Money

On top of needing more on my plate to function like I was used to, I was also pretty broke. I had weekends off for the first time in five years, yet didn’t really have the wiggle room in my account to indulge and enjoy myself consistently. A lot of my time was spent at home, on a laptop. I needed to create an additional source of income. My pay at that time was $10,000 less than what I was making while I was in college. I had heard a bit about Bloggers making money for themselves. I wasn’t sure how, but I knew it was a thing. A little over a year into blogging, I made my first $500 from a brand collaboration with Macy’s. Sure enough, this blog has scaled into a business and has proven to be a significant source of income for me.

Outlet

I grew up watching Sex and The City and wanted a column just like Carrie, talking about real life topics that most people consider too taboo to discuss. That was exactly what I created here on this platform. I already had so many “articles” written in Word documents on my MacBook. I questioned “why not share these with other women who may need them?”. I posted my first post “What 2015 Taught Me” and received so much positive feedback, it quickly boosted my confidence and helped me build momentum. Whether one woman, or two thousand women are reading these posts – I know that I’m connecting with SOMEONE and that’s enough for me.

Women

For as long as I remember, I’ve had a passion for empowering women. Because I was obsessed with watching Carrie, Miranda, Samatha and Charlotte empower one another mistake after mistake, it made me realize that women deserve safe spaces to be women; to grow, thrive, and learn. While looking fashionable and living life the way they want to, of course. This platform and almost everything I’ve done to build it has revolved around women, and always will. Knowing that I have impacted a woman in even the slightest way, makes everything I’ve done worthwhile.

Transparency

Transparency has been so critical in my growth as a woman, so I understand entirely how it can change another woman’s view of the world. It was other women being honest with me that changed what I thought I was capable and worthy of. I truly believe that being transparent is how genuine connections are built. Authenticity allows us to show a side of ourselves that others recognize within their own lives and allows for understanding between two people… or hundreds of people. Feeling understood and knowing that we’re not alone in the majority of the things that we experience within our lives is a feeling that can’t be replaced.

I started this blog in January of 2016 and in four years, my life has changed so significantly (HALLELUJAH!). In every phase of my life, I hope to continue to empower you all to stand firm in who you are while working towards the woman that you want to be. I have grown so much since the conception of The B Werd and honestly… I cringe when I reread some of my old posts. However, the beauty of it is – I was being honest and unapologetic and I’ve grown. I feel so incredibly lucky that my “why’s” behind this entire platform haven’t budged a bit. For the rest of 2020, I’m getting back to my “why” – the money, the women, the outlet and the transparency. Join me! 😉