Because a lot of what I do for my brand and what I do for a corporate company coincide, I’m constantly looking for opportunities to learn more effective ways to do what I do, as well as learning new skills to stay on top of what’s new and why I need to implement it. I utilize Skillshare a ton, which is an online learning community with classes in design, business and more. The classes are always bite-sized (literally, most are 15 minutes), and can be pulled up anywhere, anytime.
One of the blogs I peruse daily has paired with them to offer three months of Skillshare Premium for $0.99 to new users. This means for less than $1, you have 90 days to soak up as much relevant info as possible. I encourage all of you young entrepreneurs, PR/Marketing ladies and bloggers to take advantage of these by clicking here and using code everygirl99.
Here are six courses I personally found helpful that I guarantee will strengthen your brand, business, or blog:
I dedicated a whole post to content marketing a few weeks ago because it is that big of a deal. Your content needs purpose! This specific course will help you map out a calendar for consistent quality content, capitalize on trends and increase your visibility, as well as help you determine your blogging strategy so that none of your post are in vain.
This doesn’t pertain to my brand directly, since I don’t offer any products on The B Werd – but it’s helped me tremendously at my 9-5. Learn what to say, how to say it and when to press send in order to maximize your open rate and accomplish your business goals in email marketing.
I’ve clicked on my Instagram icon to open it so many times in one day that my phone should have blown up. Let’s be honest, we’re refreshing our social media feeds constantly – so how do we make sure we put together content that will get noticed? This class will guarantee that your brand is telling the right story in the right context to the right audience.
This class is perfect for the photo enthusiast, the Instagrammer turned pro photographer, and anyone looking to freshen up their photo feed. This particular photographer shares his favorite editing tools, what equipment he uses outside of his iPhone and how he finds inspiration for photos.
The thing I’ve struggled with most since starting this blog has been having the photo content to match the creative content of my posts. I’ve never been the kind of girl who would get dressed and leave the house just to drive into town to take a photo of a latte in a coffeeshop with my Raybans on the table. Unfortunately, social media platforms don’t work that way. Learn to create a visual that will lead readers where you want them.
Had this not already been a class, I would’ve created it myself. Although consistency is important, it will never beat quality. The last thing I wanted for The B Werd was to post daily comparing my favorite lip balms or how to make the perfect cup of coffee…….. No one cares. I wanted content that will make my readers think, make them want more, and make them do better. This course helps you narrow down your audience, identify what you offer and what elements you need for good content.