We anticipate our reviews all year long. What we’ll say to our supervisors when we finally get the chance, how we’ll confidently convince them we deserve a promotion and eloquently express all of our previous accomplishments and when the time comes, we dread having to actually do it. If all we get is once a year to express what we enjoy and what changes we’d like to see, we better be prepared to put our best foot forward.
Work your Ass Off, Year-Round – It’s actually a pretty obvious insult to rev up your performance 90 days prior to your review in hopes to overcompensate for all the other days you kicked your feet up throughout the year. In PR, we work pretty closely with our managers and it’s not hard to tell when you’ve been doing nothing. Keep a constant pace of determination throughout the year and take serious responsibility of your work when things go good and when you’ve messed up – it speaks volumes.
Keep a Running List of Accomplishments – There’s nothing worse than getting the opportunity to talk about how you’ve contributed over the past year and drawing a blank. The average PR professional does so much on a day-to-day basis, we can’t remember what we did last week, let alone last year. This list will help you narrow down how you make a difference in your department and what you bring to the table. Bring two copies to your meeting: one for quick reference of your involvement and one for your supervisor in case they’ve forgot how awesome you are.
Look up Salaries – If you’re wanting a raise (and we are all wanting a raise), I would suggest you’d be sure you deserve one. My next suggestion would be to use tools like Glassdoor or Indeed to see what other professionals with your job title are making on average. Having knowledge of market salaries gives you a backbone for your argument if you’re making less than most.
Suggest but Don’t Demand – There may be a huge gap between what you feel you deserve and what your company is willing to offer. Nothing holds a person back more than the ability (or lack thereof) to be honest with themselves. If there are things you’d like to acquire such as an increase or promotion, suggest it with sound reasoning to back it up. Suggest what you feel would be an appropriate increase but giving off an “or else” demeanor isn’t the way to go. As much as we’d like to think we’re the best at what we do, the harsh reality is the company can and will survive without you.
Express the Change You’d Like to See – Although reviews are generally for our managers to assess us, it’s also a good time to go over what they can do better to help make your job easier. I’ve found through experience that the things I might be dinged for may be a result of my boss not getting me what I needed to effectively complete tasks. I’m naturally a defensive person (imagine that..) so I automatically want to bark back at anything my supervisor may have to say that I don’t necessarily agree with – but instead, I’m ready to quickly suggest a resolution to issues they may mention instead of making excuses.
What are some things you do to insure your review goes the way you’d like?